Jump Start, PR and Marketing Services
Simply having an agent or importer in a particular market is not sufficient to ensure the development of your sales and brand. Depending upon the profile of your distributor, you will need to offer varying degrees of support to help them promote and, ultimately, sell your wines. On the ground presence and activity is absolutely key but, unless your volumes are sufficient to justify opening an office in the market, can be very time consuming and costly if you are operating from the other side of the globe.
Jump Start can offer the most cost effective solution by acting as your part-time Commercial Director/Brand Manager in the market. Sophie Jump works on a daily basis with her client's importers and distributors providing full PR and marketing support. Activities can include all or a selection of the following:
- Organisation of press and trade tastings
- Representation of your winery at trade and consumer wine shows and fairs
- Press Relationship management, Releases and sampling for appropriate opportunities and articles
- Design of support material and brochures
- VIP client management
- Coordination of overall marketing and PR strategies
- Organisation of internal winemaker/owner visits, including client/prospect visits, VIP winemaker's dinners, press tastings
- Organisation of external visits to your winery by key press, buyers and specialists