Jump Start, Sales and Distribution Services
The first, most crucial and most difficult step you must take in a new market is to identify a suitable agent/importer. There are myriad factors to bear in mind when selecting an importer including their existing portfolio, size, speciality (ontrade or offtrade), average bottle price etc. Healthy personal relations are also key to building a long term and commercially successful partnership.
The process is long and can be extremely time consuming but the time and effort taken in finding the right partner from the outset will ultimately pay off for both sides. Jump Start can undertake the entire process from A-Z including the following services:
- Analysis of your winery's expectations from the market in terms of brand and price positioning, volumes and distribution channels
- Matchmaking: shortlist of prospective agents/importers fitting requirements identified after the initial analysis
- Prospection and sampling with interested potential partners
- Negotiation of Terms and Conditions including volume objectives, FOB and retail prices, sample allowances, market support etc.
- Revision of labels and cartons in accordance with local legislation, language etc
- Management of initial order process
- Finalisation of launch/promotional roadmap
Once you have reached the end of the above process your PR and Marketing activities can begin!