Jump Start, Tasting Events Service
Evidently, the most effective way to promote your wines is to get people to taste them. Whether your target audience is public, press or trade, a well-run tasting event is an invaluable tool in your PR and marketing strategy. It can also be extremely cost effective in terms of press coverage and marketing potential both with buyers and trade.
Your tastings should be carefully thought out and organised specifically for each segment. The theme, layout, location and timing must all be taken into consideration as well as the actual selection of the wines.
Jump Start can provide an A-Z tasting event service covering:
- Definition of the wine selection and organisation of samples
- Identification of and liaison with the venue
- Invitation design
- Management of databases for invitations and coordination of chasers, responses etc.
- Publication of tasting sheets and lists
- Full organisation of actual tasting including provision of glasses, spitoons, pouring staff, reception etc.
- Management and overseeing of actual event
- Follow up mailings and sample management
Sophie Jump has organised tasting events throughout the UK and Europe and as far afield as Argentina. Recent events include a New Vintage press tasting, a top 100 Wines that Work Argentine Wines trade tasting and a Château Latour vertical vintage private client tasting with Michael Broadbent.